Someone Just Like Me Said, ‘Buy It’

(New York Times)- MAGAZINES have long been oracles of beauty advice for women. These days, beauty bloggers, celebrities and tweeting makeup artists also dole out tips and tout must-have products — that they may have received free. But Makeup Alley, a 12-year-old low-frills Web site that focuses on user-generated reviews, has quietly come to be the standard bearer for the unvarnished truth about beauty products online. Read more here…