Saturday, 6 August 2011

From miracle oils to Gorgeous Cosmetics: The best new beauty products unveiled at Cosmoprof salon show

(PHUONG-THI HUYNH)- Always ahead of the trends, the beauty industry’s movers and shakers are always on the lookout for innovative hair, nail and skin-care products to surprise and delight U.S. consumers. So where do they sniff out the myriad of products that step out of the box a bit and entice beauty buffs to buy?

Every year, the CEOs of salons, spas and beauty distributors convene at Cosmoprof North America to scope out new products. They huddle in private suites to chart out next year while pinpointing trends and foraging for products at one of the biggest beauty-pro events in the world. A beauty addict, I wanted to check out this colossal trade show in Las Vegas with its seemingly endless rows of merchandise that promise to amplify or eliminate.

From wrinkles to waves, there was a product. Read more here…

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